Discover the benefits of launching a brand community on Discord for businesses. Learn how to use Discord effectively.
In this digital era, marketers need to build communities to foster relationships and engagement. Communities are formed not just from a shared goal or interest but also with a shared trust among members and the brand. This leads to stronger brand loyalty and upselling opportunities for brands. Not to mention, the other potential benefits from making crowdsourcing ideas and getting immediate feedback easier. That is why community is such a powerful strategy.
Discord is one of the most popular community-building platforms out there and a great tool for companies who want to launch a community. Today, many businesses outside of gaming also have Discord communities including the football team Liverpool FC, the consumer tech business StudyStream, and the developer tool Cloudflare.
Discord was launched in 2015 as an online platform dedicated to the gaming community. Since then, it has grown to include interests from industries related to gaming, cryptocurrency, art & music, education, technology and more.
It is estimated that Discord has over 150 million monthly users. It is a thriving hub to communicate in real time via voice, video, or text without being bombarded with irrelevant ads.
According to the user statistics:
Users can access Discord from desktop or mobile apps. It offers text, voice or video chat for communication. They join servers, which are virtual rooms on specific topics. Servers can be private or public.
Within a server, there are dedicated channels that serve specific functions. For instance: A server can have channels defined for announcements, help desk, suggestions and much more.
Unlike other platforms, Discord is not ad-supported. Businesses can set up a server for free, with text, voice and video chats. Discord also offers a premium paid tier called Discord Nitro. This provides better streaming quality, unlimited file size uploads, unlimited storage and perks such as unique badges & animated avatars.
Here are some ways you can leverage Discord as a business:
Start by discovering the interests of your target audience. Then, you can create communities that cater to these interests. Through real-time interactions and gamification, Discord can help them learn more about their interest.
Discord is a great way to share more about your brand. You can use Discord to ensure customers get quick support or service, as well as to relay announcements and solicit feedback.
On Discord, games can be an important part of community management. Games over the server involve users, keep them active and, of course, award prizes. Games make the server a fun place to be on, and keep users coming back for more. These can be trivia games, games involving animated characters, or classics such as chess and tic-tac-toe. Members may then have a higher affinity with your brand.
Businesses can host events on their servers to build engagement and stickiness. Quiz nights and gaming contests are two types of popular events on Discord. Other events could involve daily giveaways, art contests and collaborating with other servers for joint events.
To learn more about community engagement strategies for Discord, check out this article.
Unlike Slack, Discord is a better fit for those who want to build a large audience, as up to 500k members may be a part of any one community. It does not charge per members and is much more affordable as a result. Discord is also preferable to Slack if you target a younger demographic.
Also read, Discord stats that every admin should track for their server
Follow the steps below to get started:
Lastly, make sure to avail of Discord bots to automate server tasks. There are many types of bots for businesses. For example, bots for usage statistics, scheduling events, roles, polls, and games. Choosing the right bots goes a long way in building communities.