Maximize engagement in Discord communities with these proven strategies & tips and learn how to build long-term loyalty.
Discord was created for the gaming community. Today, it has evolved into a way for people to connect via all sorts of communities. It has over 150 million monthly active users. Discord is emerging to be a highly potent option for marketers to build brand presence and drive loyalty. With no paid ads and a seamless interface, it offers brands and creators a meaningful way to engage loyal users who are fans or users.
Here are some steps to improve community engagement on Discord that are participatory, educational, and fun.
Gamification refers to applying game-playing elements to basic activities. As a strategy, it can boost engagement and bring on new users. Users can advance and get higher ranking roles in the Discord Server based on their contributions to brand objectives. It can range from creating online content, boosting content from the brands pages with posts/likes/comments or sending messages to other communities. Brand motives can be inspired amongst users through:
You can learn more about gamification and user rewards programs in our blog article here.
Ownership and responsibility are powerful motivators that assist heavy users to identify their role and purpose in the brand's success. This builds long-term loyalty and continuous engagement. Empowering these users can take a lot of the heavy work off the marketers or growth leaders. One of the many ways to do that can be:
Communities foster bonds through interactions. Brand events are a useful way to connect with your Discord community. It helps users feel connected to the brand's vision and mission.
These events can be like:
Debating specific issues in separate forums can empower communities. These conversations can happen with the creation of sub-communities. This benefits user in 2 ways:
By using these strategies, marketers can build and nurture thriving Discord communities. These will ensure retention and relevance in the long term. Blaze specializes in analyzing communities across Web3 platforms such as Discord. Schedule a demo to discover more about strategies for engagement and retention.