Limor Shifman, a communications professor, defines a meme as a group of texts with shared characteristics, with a shared core of content, form, and stance.‚
Content refers to ideas and ideologies.
Form refers to audio or visual cues.
Stance refers to tone and style.
They are a unique way for people to communicate attitudes, feelings and situations. That is why memes have high engagement rates, with people sending and sharing them daily. According to one survey, 75% of 13-36-year-olds and 79% of 13-17-year-olds share memes.