Moderators spend a lot of time making manual updates on the server. That's when the focus is on inactive members in the server often gets lost. Fortunately, with the right tools for automation and strategy, some of these lost members can again reap the benefits of greater engagement, brand awareness and sales opportunities.
Here are some ways to reactivate a community and get all members to participate.
Finding Inactive Users
Discord's Server Insights Feature
Moderators of servers with over 500 members can use the Server Insights feature of Discord to track key metrics such as:
Growth and Activation: This lets moderators discover the number of new members acquired, how many are successfully talking on the server, and how many are retained.
Engagement: To track how the members communicate and which channels they prefer.
Audience: To find out where the members are from and how long they have been active on the server.
Bots such as StatBot provide useful features such as:
Tracking Message, Voice, Status, and Member Count stats.
Viewing these through tables and graphs via a unified dashboard.
It helps to understand why members become inactive in the first place. Some common reasons are:
Unfamiliarity with the platform
Lack of perceived value
One helpful tip to avoid inactivity in the first place is to provide detailed FAQS and a proper onboarding process.
Segmentation and Messaging
Discord's Server Insights and Statbot can provide useful insights, but they are just a starting point. It can be time-consuming for moderators to track every metric.
For more advanced and automated metrics, moderators need to explore further. Creating user segments is the first step in this process.
With community CRM and analytics tools from Blaze, moderators can create such segments. They can then develop effective strategies for different segments ‚Äì power users, new inactive users, and high-value users.
These are the broad areas that Blaze can help with.
Users can be asked for feedback on how and why they participate on the server.
The impact of events and campaigns can be measured holistically. Moderators can set up automated daily or weekly reports and alerts based on channel activity
Educational content strategies can then take care of information gaps.
Event-based Invites or Coupons
Events such as seminars, quizzes, and contests can increase interest and engagement.
Celebrations such as Christmas, Thanksgiving and others can be linked to themed giveaways.
Rewards and Incentives
Reward programs can be easily managed with automated verification of social activity.
Server roles can be assigned for members to make greater contributions and feel like an integral part of the community.