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Jul 13, 2023

3 top tips to grow Discord communities

Looking for the best ways to build a thriving Discord community? Here are the three best methods.

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Community managers know that building a thriving Discord server is a key task. With over 300 million registered users and 140 million monthly active users, the value of Discord as an engagement platform is evident.

The building blocks to create a Discord community from scratch are:

  • A welcome channel that explains what to expect, and the rules to be followed.
  • Differentiated channels for various topics such as games, announcements, and events.
  • Adding value through emojis, content, and rewards.
  • Consistent posts and activities to attract users and sustain engagement.

There are other powerful ways to ensure Discord community growth. Here are three best approaches.

Partnerships

There are over 19 million active servers on Discord every month. This figure means that there is bound to be an overlap between server interests and goals.

Marketing managers can capitalize on this by creating partnerships with other communities and brands for mutual benefit. An effective way is by hosting joint events.

Some examples of events are:

  • Quiz nights
  • Gaming tournaments
  • Competitions with giveaways
  • Seminars/Podcasts/AMAs

Moderators can reach out to other servers with partnership requests. There could be a separate channel for such activities and events. This channel can spell out the requirements: the nature of the community, the minimum number of users, the type of event, and so on.

For example, Adidas launched a Discord server in an NFT partnership with Prada. And DressX, a digital fashion marketplace, partnered with Fendi for digital fashion projects.
Also read, 2 Best Ways to create polls on your Discord server

Referrals

Referral programs are an effective means for Discord community growth. Existing users are incentivized to recommend the server to their friends and associates.

Moderators can make use of Discord bots such as Referrals Bot. The bot tracks users and enables them to earn roles based on the number of people who have joined through their invite links.

Other incentives include:

  • Discounts
  • Early access to new products and versions
  • Gift cards and tokens

DXdao, a decentralized finance organization, successfully launched a referral program for its Discord server. Members were encouraged to invite their crypto friends for a chance to earn DXD, a form of cryptocurrency.

Another example comes from Trace Network Labs, which announced a Discord referral program. For each referral, the user was given “Hero NFTs” issued by the company.
Also read, Boost community engagement on discord | Strategies & tips

Feedback

One advantage of a large Discord community is the chance to find out what users think of the brand. Such feedback often contains insights that lead to new features and products.

Feedback is also a way to create engagement and grow the community. Moderators can create separate feedback channels.

  • One could be a general channel with surveys and polls.
  • Another could be a private channel for loyal members who are given special server roles.

Users who provide valuable feedback can be further incentivized. They could be offered beta versions for testing, or invited to discussion groups for new products.

The upshot will be to attract more users who are keen to assume these roles. Leading to loyalty and retention.

At Blaze, we use new-gen tools to help marketers make the most of Discord and other emerging Web3 platforms. To discover more, register here.

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