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Jun 16, 2024

New Twitter Features You Need to Use Now

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Ever wonder how you can use Twitter to sound less like a tweeting bird and more like a marketing maestro? Buckle up because these new features might just make you the Mozart of social media!

New Twitter Features

In the ever-evolving social media landscape, staying updated with the latest features on Twitter is crucial for effective marketing and engagement. Twitter, a powerhouse in the social media realm, continuously introduces new tools to enhance user experience and functionality. 

From Twitter Spaces to Product Drops, the newest Twitter features are not just fancy additions, but practical tools designed to improve user experience and expand the platform's functionality. These tools are not just for show, they are indispensable for both casual users and professional marketers. This blog will delve into the practical applications of the latest Twitter features you need to incorporate into your strategy.

1. Twitter Spaces

Image credit: SproutSocial 

Twitter Spaces is a social audio feature on Twitter that allows users to host live audio conversations. This tool transforms how brands engage with their audience, providing a real-time interaction and discussion platform.

Steps to Host a Twitter Space

  1. Open Twitter and tap on the "Spaces" icon.
  2. Click on "Start Your Space."
  3. Name your Space and add a description.
  4. Invite speakers by sending invites or sharing a link.
  5. Go live and start your discussion.

Using Twitter Spaces for brand awareness

Hosting Twitter Spaces can empower your brand, elevating brand awareness and establishing thought leadership. By engaging in real-time discussions, brands can interact with their audience, answer questions, and provide insights. Successful Twitter Spaces often include industry experts, customer testimonials, and live Q&A sessions, giving your brand a platform to shine.

Brands like Star Sports India effectively utilized Twitter Spaces to engage the sports community in high-engagement conversations, particularly resonating with Tamil-speaking audiences. They hosted live sessions where fans could connect with their favorite athletes and discuss in-game moments.

Spotify India also leveraged Twitter Spaces to promote new offerings like "#TheRJBalajiPodcast" and "#EnjoyEnjaami," using the platform to foster direct interactions with their audience and enhance their engagement strategy.  

Platforms like Blaze can further amplify this interaction by automating follow-ups and managing responses, ensuring no engagement slips through the cracks.

2. Twitter Blue

Image Credit: Twitter blog

Twitter Blue is a subscription service that offers premium features such as Undo Tweet, Reader Mode, and custom app icons. These tools enhance the overall user experience by providing more control and customization options.

Benefits of Twitter Blue

Subscribing to Twitter Blue is not just about getting a premium badge, it offers significant advantages over the free version. For instance, the Undo Tweet feature allows users to retract tweets before they are published, reducing the risk of errors. Reader Mode makes long threads easier to read, improving content consumption. These benefits can significantly enhance your Twitter experience and make your marketing efforts more effective.

3. Super Follows

Image Credit: Beebom

Super Follows is a monetization feature that allows creators to offer exclusive content to their followers for a subscription fee. This feature enables influencers and brands to generate revenue directly from their audience.

Eligibility criteria

To use Super Follows, there are certain eligibility criteria you need to meet. You must have at least 10,000 followers, be 18 years or older, and tweet 25 times within the last 30 days. Meeting these criteria opens the door to a new revenue stream, allowing you to monetize your content and engage more deeply with your audience.

Providing exclusive content

Super Follows can be used to share exclusive content such as behind-the-scenes footage, special announcements, or personalized interactions. This exclusivity not only encourages followers to subscribe but also makes them feel valued and part of an exclusive community.

4. Safety mode

Image Credit: The Verge

Safety Mode is one of the features on Twitter designed to reduce harmful interactions. It temporarily blocks accounts that use potentially harmful language or send repetitive, uninvited replies or mentions.

Enabling Safety Mode allows users to foster a safer and more positive environment on Twitter. This feature also helps protect against harassment and abuse, making the platform more welcoming and ensuring your audience feels secure and comfortable. 

Additionally, utilize Blaze's tools to complement Safety Mode by proactively monitoring and managing community interactions to foster a positive environment.

Impact on user’s mental health

Safety Mode contributes positively to user mental health by minimizing exposure to negative interactions. This feature helps create a supportive and respectful community on Twitter.

5. Edit Tweet feature

Image Credit: Business Insider

The Edit Tweet feature allows users to make changes to a tweet within a limited time window after it has been posted. This function helps correct errors and improve clarity without losing the original context of the tweet.

How and when to use edit Tweet

Use the Edit Tweet feature to correct typos, update information, or refine your message. However, maintain transparency to ensure your audience trusts the changes made.

6. CoTweet 

CoTweet is a feature that enables two users to co-author a tweet, displaying both profiles. This tool is perfect for collaborative messaging and joint announcements.

Creating CoTweets

Image Credit: Twitter

To create a CoTweet, draft a tweet, invite a co-author, and publish it together. This feature is ideal for partnerships, endorsements, and collaborative promotions.

7. Twitter Notes

Image Credit: Twitter 

Twitter Notes allows users to publish longer content directly on Twitter. This feature is a game-changer for those who need more than 280 characters to convey their message.

Use Twitter Notes to share detailed articles, updates, or stories. This feature can enhance your content strategy by allowing deeper engagement and more comprehensive communication.

8. Product Drops

Image Credit: Mashable 

Product Drops is a feature that lets brands announce new products. This tool creates buzz and anticipation, driving engagement and sales.

Leverage Product Drops to build excitement around new releases. You can also use compelling visuals and engaging descriptions to capture your audience's attention and encourage immediate action.

9. Twitter Create

Twitter Create is a hub for monetization tools designed to help creators maximize their influence and earnings on the platform. It offers resources and tips for leveraging Twitter's monetization features effectively.

Engaging followers and increasing influence

Utilize Twitter Create to discover best practices for engaging your audience and growing your influence. This hub provides insights on optimizing your content and monetization strategies. 

Now, let's dive into how you can keep your Twitter profile in constant, engaging motion.

10. Dynamic Twitter Banner 

Image Credit: Free Code Camp

A dynamic Twitter Banner is a customizable header image that can change automatically based on predefined conditions or schedules. This means your banner can update to reflect current events, promotions, or other timely information without manual intervention.

How to set up a dynamic Twitter Banner?

Setting up a dynamic Twitter Banner involves using third-party tools or custom scripts that integrate with Twitter's API. These tools allow you to:

  1. Create a collection of images: Prepare a set of images you want to rotate as your banner. These could include promotional graphics, seasonal themes, or any visuals that reflect your brand's identity.
  2. Schedule updates: Use scheduling tools to specify when each image should be displayed. For instance, you can set your banner to change daily, weekly, or during specific events.
  3. Automate changes: Implement scripts or utilize services that automatically update your banner based on your schedule or real-time data inputs.

Benefits of having a dynamic Twitter Banner

  1. Enhanced engagement: A regularly updated banner keeps your profile fresh, encouraging visitors to return more frequently to see what's new.
  2. Timely promotions: Use your banner to highlight ongoing promotions, special offers, or upcoming events, ensuring your followers are always informed about your latest activities.
  3. Seasonal themes: Reflect seasonal changes or holidays with relevant imagery, making your profile more relatable and engaging to your audience.
  4. Brand consistency: Maintain a consistent brand image by using professionally designed graphics that align with your overall marketing strategy.  

11. Text links in Tweets  

One of the most effective ways to drive traffic and engagement on Twitter is to include text links in your tweets. These links can direct your audience to external content such as blog posts, product pages, or other social media platforms, thereby expanding your reach and impact.

Sharing relevant and valuable content through links can also establish you as an authority in your niche. This helps build trust with your audience and encourages them to follow you for more insights and updates. 

Using Blaze, you can automate link sharing in your tweets, driving consistent traffic and engagement to your key content.

Let's shift gears a bit and explore even more features that can supercharge your Twitter experience! 

Additional Features That You Should Know About

Analytics and insights

Utilize Twitter analytics to track the performance of your tweets and features. Analyzing this data helps you understand what works best and adjust your strategy accordingly.

User feedback and continuous learning

Seek feedback from your audience to continually improve your use of Twitter features. Stay updated with new developments and be ready to adapt your strategy to incorporate the latest tools.

Integration with other platforms

Integrate Twitter features with other social media platforms and tools for a cohesive digital marketing strategy. This approach ensures a unified brand presence across all channels.

Twitter Circles 

Image Credit: Twitter blog

Twitter Circles allows you to create a private group of up to 150 users with whom you can share exclusive content. This feature can be particularly useful for businesses to beta-test new products, share exclusive updates, or maintain a close-knit community of VIP customers or employees.​​

Twitter Communities 

This feature facilitates group-based discussions among users with shared interests. As a marketer, you can create or join communities to foster discussions around your brand or industry, which helps build a loyal following and deeper engagement​. 

Disclaimer: Some of these features are still in their initial or experimental phases and might not be available for all. 


As Twitter continues to innovate, incorporating its latest features into your strategy is essential for staying competitive and engaging effectively with your audience. From the real-time audio interactions of Twitter Spaces to the exclusive content opportunities offered by Super Follows, these tools provide powerful ways to enhance your brand's presence and foster meaningful connections.  

Stay updated with the latest developments, continuously seek feedback, and be ready to adapt your approach to fully leverage these innovative features. By doing so, you'll not only enhance your presence on Twitter but also drive greater engagement, influence, and success. Blaze can help you master these features, offering advanced tools to grow, engage, and retain your audience effectively.

Embrace these updates today and watch your Twitter strategy thrive! And don't forget to sign up for a free demo to experience our services firsthand.


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