Maximize your business presence on Twitter. Follow top tips to build a strong following and grow engagement.
For many companies, a presence on Twitter is a cost-effective method to engage with large audiences who want to stay on top of trends related to specific topics.
To achieve screen time from this highly targeted audience, it is important to build an organic following that allows higher reach for your content. Here are some helpful tips on how to grow the number of Twitter followers.
Twitter is a social networking platform that was launched in 2006. It started with an idea to allow people to keep tabs on their friends via character-restricted posts. The same character limitation soon became Twitter's brand identity which they never revoked since.
People use Twitter to get up-to-the-minute news, follow trending topics, catch up with celebrities, foster communities and exchange information with connections.
According to one report, Twitter has 206 million daily active users from all over the world. Over 500 million tweets are sent per day, with around 200 billion tweets per year. Estimates suggest that the volume of tweets is growing by 30% annually.
For marketers, there are innumerable opportunities to connect with these people, share views, and spark conversations. Not only can relevant content be shared, but each tweet can also enhance brand awareness and provide valuable insights what their community or followers believe or think.
The more Twitter followers you have, the more exposure your campaigns get. Thus, effectively improving the reach and health of your brand actions without any incremental dollar spend. Here are some tried-and-tested ways for organic growth.
A content calendar is an essential tool for consistently timing your content that is relevant to the market scenario or business case. Successful marketers use it not only for the brand post but also for announcements, events, webinars and other newsworthy topics based on important calendar dates. As a standard practice, the content calendar should be flexible enough to leverage a few last-minute changes if necessary.
With a content calendar, you will be able to:
Scheduling your tweets is a great way to drive engagement. Your content can be posted when your followers are active -- without you having to be online at every moment. You can plan to be more productive and better organized. Scheduling tweets also mean that you can run tests on the optimal times to tweet and analyze engagement using Twitter Analytics (their in-house tool).
When you build a community on Twitter, you can inspire users to connect amongst themselves to identify the true potential of your brand. Conservations within such a community spark different ways in which the brand helps every single user achieve their goals, personal & collective. This leads to purchasing intent and long-term loyalty.
With a clear strategy for interactions, you can:
You can send direct messages (DMs) to your users on Twitter who require customer support. Complaints can be speedily resolved and questions answered. This real-time service delivery builds deep customer satisfaction and drives brand trust. Direct messages also have an increased character limit, so you can use the space to clarify issues in depth.
Visual content such as photos, GIFs, and videos creates more engagement. Retweeting positive user-generated content and replying to their tweets is also highly effective. The use of Hashtags and geo-searches allows the Twitter algorithm to target relevant wider audiences.
Also read, How to Build a Twitter Marketing Strategy
At Blaze, we are laser-focused on helping businesses reach and understand clients, especially in the emerging world of Web 3.0. Contact us for a demo to discover more organic growth strategies for great results.