Quests powered by Blaze's Rewards Campaign is a powerful way to onboard and incentivize users.
Rewards are a powerful way to acknowledge your most active and loyal users and keep them engaged. Doing this from across different social channels is often a challenging task.
Through Blaze quests you can create actionable tasks across social channels such as discord, twitter, and telegram through which you can reward users who have engaged with the tasks over a period of time.
Note: You need to integrate your twitter, discord and telegram account to run the rewards campaign
The first step to run a quest is creating a rewards campaign. Through a rewards campaign you can setup onboarding and select actions that need to be performed for rewards by the user as part of the quest.
Choose a suitable logo and background for the onboarding form. Click next and your onboarding form is ready! Post the creation of the onboarding form, you can choose a suitable login identifier. This will be the primary identifier for quest participants to use to login and see their rank. Refer to the onboarding documentation for detailed instructions.
Actions are tasks as a part of a quest that participants can perform and win points for every action completed. These points can be redeemed in the form of rewards. (Note: You need to integrate your social channels in-order to choose these actions)
List actions around engagement across social channels to keep your social community active and buzzing! Through Blaze, the following are the actions that can activate users to engage within the social platform :
Be an active follower: This tasks helps identify users who are active on social channels and rewards points if they’ve engaged with your social channel at least once.
Pass a MCQ Quiz: Create a quiz using "Blaze Forms" and award participants points based on their brand awareness. This is also helps educate members about your product.
A few pointers on how to the quiz can be structured:
Visit a URL: Lead users to different segments and pages of your product and website to increase their brand awareness and educate them
A few ways of how this action can be used:
Refer a friend: Award points to users who share the quest with their network. The participant gets a unique URL which when used earns the participants points.
Note: Use the ‘expiry date’ feature under tasks to limit the time period for which the tasks in the quest are active.
Post the creation of rewards campaign, head to the activity tracker page to create a public facing quest page. Check this document out for detailed steps on how to create quest page and leaderboard.
Note: Using Blaze’s tools, the distribution process can be automated by creating a segment with target customers, create a message template and set up a DM campaign. Refer to this playbook to understand how to set up a Twitter Outreach campaign.
Track and monitor the quest participation through the activity tracker page. Depending on the points secured suitable rewards can be distributed. To understand more on how to distribute rewards, refer to this documentation.
So what are you waiting for? Sign up for your 7 day free trial of Blaze and set up your first Blaze DM campaign.