Referral campaigns are a great way to grow the number of Discord users. Here is how to plan, set up and operate them.
Discord referral campaigns incentivize current users to spread the word about the community to new users. They send them invites and ask them to join the server.
In this way, referral campaigns draw in new users and increase the loyalty of existing ones.
Referral campaigns for community management can be divided into three parts. They have to be planned, set up, and operated.
The first step is to decide the goals and rewards of referral campaigns.
Another factor at the planning stage is determining the length of the campaign. The duration depends on the goals. It could be as short as a week, or it could go on for a much longer time.
The next step is to communicate the referral program to Discord server users. Server settings will have to be adjusted for the referral program to begin.
Most community management leads to find it handy to use a Discord bot that enables and tracks invites. The Invite Tracker bot is one example. It offers features such as invite tracking, giveaways, message tracking, and others.
The bot can be added by visiting its website and enabling permissions on the server. Use the bot to create an invite leaderboard that updates automatically. The bot’s invite commands can display the following:
For referral campaigns, the bot can also display the following:
Naturally, the final step is to distribute rewards to the winners of the referral campaigns. These rewards should be in keeping with the ones that were announced at the start of the campaign. To increase loyalty, administrators can announce special surprise rewards for those who have made a significant contribution.
To discover more about Discord referral campaigns, community management, and analyzing metrics for growth, register with Blaze today.