How to Get Verified on Twitter

If you are creating a dedicated Twitter account for your business or community marketing agency, getting your account verified will help you get more leads. Twitter verification gives authenticity to your brand and your posts are likely to have a better engagement rate. But do you know the process of getting verified on Twitter?

If you are active on Twitter, you might have seen those profiles with blue ticks and the kind of engagement they receive. Earlier, the privilege of getting verified was reserved for a handful of people, including celebrities, politicians, leading businesses, etc. But a lot has changed since Elon Musk took control of the microblogging platform.

According to the new criteria, Twitter users who want to get verified will have to subscribe to a service called Twitter Blue.

What Does Twitter Verification Mean?

Twitter verification helps the audience differentiate between an authentic account and a normal account. Verified Twitter profiles get a blue tick next to their user name, which signals the authenticity of an account.

Twitter paused its verification program in 2017 and it was only resumed in 2021, allowing more users to apply for verification, irrespective of their follower count. In late 2022, Elon Musk bought Twitter and changed the verification process completely. Going forward, no account will be auto verified and the legacy system is history now.

What Are the Eligibility Criteria for Twitter Verification?

The Twitter team released the revised eligibility criteria for account verification quite recently. Your account must meet the following criteria to get verified or retain the verification status:

A complete profile: Your account must have a profile picture and a display name.
An active account: To subscribe to Twitter Blue, your account must be active in the past 30 days.
Authentic information: If you change user names or other details frequently, your account is unlikely to get verified. Any recent change in your profile picture, display name or email is likely to delay the verification process.
Security guidelines: Your Twitter account must have a registered contact number and it must be at least 30 days old to be eligible for verification.

If your account meets all the criteria mentioned above, you are likely to get the verification badge after a thorough review by the team. The Twitter verification fee is $8 per month.

Also, Twitter may remove the verification badge from your profile anytime if any of the guidelines are violated.

What Is the Process for Twitter Verification in 2023?

If your account meets the aforementioned criteria, you are good to apply for the verification process. Here is the process to get your account verified:

Subscribe to Twitter Blue: Log in to your account and select Twitter Blue to subscribe. You can find the option on the left side of the menu. The basic Twitter Blue badge costs $8/month or $84/year. These prices are for purchase on the web. For in-app purchases on iOS or Android, you will have to pay $11/month or $114.99/year.
Make sure your profile has all the necessary details: Your Twitter profile must have a user name, a profile picture, an email address, and a registered mobile number. You must also add a bio relevant to your profile. This is even more important if your profile represents a business.
Stay active on Twitter: Inactive profiles are unlikely to get verified. Twitter's policies are very strict about fake profiles or dubious accounts impersonating individuals or businesses. Therefore, you must ensure that you publish regularly and interact with other accounts on the platform.
Apply after 90 days of activity: Twitter accounts that are older than 90 days have better chances of getting verified. Therefore, it is advisable to subscribe to Twitter Blue after 90 days of activity.
Avoid frequent changes in your profile: Before your profile gets verified, Twitter wants to ensure that your profile is non-deceptive or genuine. The best way to appear authentic is by avoiding frequent changes in your profile picture, user name, or other details.

Once you subscribe to Twitter Blue, Twitter will scan your profile to ascertain if your profile meets the aforementioned criteria. If everything goes well, you can get verified in a few days.

Final Word

Getting verified on Twitter is easy if you follow all the guidelines and your profile meets all the aforementioned criteria. A verified profile gives you and your business the necessary online visibility and lead generation improves significantly. To learn more about growing your Twitter audience organically, sign up with Blaze.