All about the Twitter algorithm, optimizing your Twitter presence, and best practices for how to rank on Twitter.
Twitter is always in the news. If you’re a marketing manager or digital growth lead, you know how this social media network boosts brand presence and engagement.
It can be difficult to stand out on Twitter. Statistics show that in late 2022, 350,000 tweets were sent every single minute.
The best way for you to grab eyeballs is to understand how the Twitter algorithm works. Then, you can follow these tips and tricks and best practices for how to rank on Twitter.
The Twitter algorithm is a piece of software that ranks tweets on the platform. It does this by following a pre-set list of principles.
The algorithm plays a vital role on Twitter, as with other social media platforms. It helps to personalize and optimize the user experience.
It determines the tweets that appear on your timeline and their order. This is based on your preferences, behavior, and interactions.
In a nutshell, this is how the Twitter algorithm makes the Twitter experience engaging and immersive for users:
You should keep in mind that it is frequently tweaked. New rules can be added and old ones changed.
For example, one recent change is that there are now two tabs on the user interface: “Following” and “For You”. The first tab displays tweets from those you follow, and the second one is based on your preferences and earlier engagement.
The Twitter algorithm is programmed with factors that determine how to rank on Twitter. These parameters change frequently. Recently, the platform released a guide explaining how its recommendation algorithms source and sort content. Here are some general parameters.
Here are some best practices for marketers to boost engagement on Twitter:
Twitter has a limit of 280 characters. According to a new rule, those who subscribe to a verified Twitter Blue account can go up to 4,000 characters. This is useful, but it is best to be crisp, clear and concise.
Think of hashtags as a way to make your tweets easy to discover. They should be short and relevant. You can also piggyback on a hashtag that is already trending.
As we pointed out earlier, the algorithm can favor tweets with multimedia. Use them for more engagement. Do keep in mind that they should be easy to load and watch.
The more you engage with others, the higher the chances of your tweet becoming visible. This means that you should respond to tweets, retweet others, and strike up conversations.
Create a tweet schedule so your followers know what to expect and look forward to it. Tweeting consistently is a good way to build followers and engagement.
Your brand's unique voice is what sets it apart. Make sure your tweets reflect this by aligning with your brand's persona, whether it's a leader, challenger, humorous, or disruptive.
Various tools help you analyze your tweets and create future strategies. To begin with, the Twitter Analytics Dashboard shows you the relevant activity and impressions.
Other analytic platforms dive into details of your followers, the tweets they interact with and the ones that receive the most impressions.
Some tools can track competitive activity by finding, filtering and sorting tweets based on location, sentiment, or engagement. Other tools are for social listening and monitoring keywords, hashtags, and social media accounts.
Blaze is one such analytics platform that helps new-gen brands understand their users better. We help you come up with growth strategies for higher engagement and retention on Twitter, Twitch, Telegram, and Tiktok. To find out more, register with Blaze.