Reaching out to Web3 Devs with X (Twitter) DMs

Our segment builder has 500k+ developers. Here's a playbook that details how you can find them, filter for more attributes like the projects they contribute to or the tokens they hold, and reach out to them with Twitter DMs. The playbook is a super effective channel to enroll early testers, for hiring and for even getting feedback from the masters of the trade!

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Identify the right audience

The first step to outreach would be to identify your ideal audiences. Through Blaze you can identify relevant and high potential leads suited to your goal.

The easy way

Use the segment creation filters for easy segments. Eg: "get Web3 devs in Singapore who have their DMs open"

Here's the full list of filters you can use

The powerful way

Or you can use the segment wizard to bring in a lot more powerful criteria. Here's an example of how you can find - "Web3 devs who are active on Arbitrum and are actively talking about the L2 ecosystem"

Full documentation for the segment wizard

Pick your goal and craft your message

Okay, you've identified your outreach audience. Now let's figure out what you're going to say to them.

Twitter DMs can be used to drive business critical goals ranging from driving sales to building a network of peers. Here are some goals that you could chase and a few sample messages that can open doors.

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Goal 1 - Sales outreach

Unlike many other social platforms, X offers much more than just entertainment. Users are always on the lookout to learn and grow and therefore, reception to solutions/ ideas that can make life better tends to be high - making Twitter DMs a strong sales outreach channel

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Sample:

Hey {{first_name}},

Saw that you are also building in Web3! My project - {{product_name}} can help you monitor your hosting costs, cutting costs by 5%+

Let’s work together?

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Goal 2 - Collect feedback

Early feedback can make or break a product. Reach out to other devs for some early pointers and maybe it could even open doors to a partnership
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Hey {{first_name}},

I’m building to solve for multi-channel attribution in the Web3 space and figured you were a fellow builder too.

Would be super helpful if you can take a look and provide feedback on the product I’m building.

Can we grab 30, sometime?

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Goal 3 - Network

Networking can be critical for developers because it fosters valuable connections that can lead to opportunities, knowledge exchange, and growth.

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Hey {{first_name}},

Saw that you are building in the Web3 space - and I’m a fellow builder too!

Would love to connect with you over a quick coffee chat to discuss the space and interests.

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Goal 4 - Hiring

Find web3 dev ninjas who could share your vision and are on the lookout for the next gig

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Hey {{first_name}},

noticed your experience at Awesome_project + thought you could be a great fit for a founding team at Acme Inc (acmeinc.app).We're a fast growing DeFi protocol, backed by A, B and C. Our team comes from Facebook, Microsoft, and Stanford.Open to chat?
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💡 Keep in mind these pointers while you’re crafting a message:

Keep the DM concise and short
The messaging should be personal and respectful
The primary CTA should start a conversation.
Personalize DMs with relevant attributes

Reach out, in autopilot!

Now, you’re all set to start a outreach via a twitter DM campaign. Through Blaze, it’s a simple 2-step process to start a DM campaign

Step 1: Create a Message Template

Head to Message Templates under the “Campaigns” section in the nav bar
Click on the “New Message Template” Button
Give your message template a name
Enter the body of the message template and hit save

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Step 2: Setup a DM Campaign

Head to Message Campaigns under the “Campaigns” section in the nav bar
Click on the “New Campaigns” Button
Give your DM campaign a name
Select a suitable message template that you have created
Select a suitable segment (essentially the Web3 Founders segment) and hit save and run!

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