Reaching out to Web3 gamers with X (Twitter) DMs

Like most of Web3, a large part of the gamefi crowd consume content, engage with their peers and share content on X (erstwhile Twitter). The platform can be a lead generation gold mine for Gamefi projects and protocols on the hunt for early adopters, feedback and future whale users - we have more than 400k profiles that might be of interest to you. Here's how you can find and reach out to Web3 gamers on X!

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Identify your audience

The first step to outreach would be to identify your ideal audiences. Through Blaze you can identify relevant and high potential leads suited to your goal.

The easy way

Use the segment creation filters to create an list of web3 gamers who are from a certain location. Example: "create a list of web3 gamers from Vietnam"

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The powerful way: 

Use the audience wizard to create a specific list quick and easy. Example: "obtaining a list of web3 gamers/streamers who follow GALA games and hold a $GALA"

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Pick your goal and craft your message

While the content of the message gets you set for a win, the art and know-hows of crafting the message gives you the edge in making the win happen.

Here’s are a few DM message samples that can you help you with a sure shot win:

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Goal 1 - Partner with KOLs

Web3 Gamers, Content Creators and Streamers are active and are responsive on Twitter. Find the best amongst the gaming pool to become ambassadors, marketers, influencers for your gaming product.

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Hey {{first_name}},

Saw that you are an active member of our {{game_name}} community!

I'm the Community Head at {{game_name}} and I'm on the lookout for ambassadors for our community - this comes with rewards and perks within the ecosystem.

Exciting, right? Check out what we offer: {{program_link}}.

Let's discuss the possibilities over a quick chat: {{calendly_link}}.

Game?

Name

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Goal 2 - Recruit to your community

Starting a community can be difficult - but with the right set of social identifiers and a personalized message - you can make it happen!

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Hey {{first_name}},

Saw that you are also a fellow {{game_name}} gamer! I'm building a gaming community on discord and would love for you to join

See you here - {{link to join}}

Game?

Name

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Goal 3 - Drive up quest participation

Web3 Gamers are active participants of quests and rewards campaign. Use this message template to enroll and increase the engagement on your quest!

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gm {{first_name}},

Saw that you are an active member of {{company_name}} and we're excited to unveil an exclusive rewards program for you.

‍Dive into challenges, earn epic rewards, and amplify your gaming journey.

Discover the adventure awaiting you: {{quest_link}}.

WAGMI,

Name

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💡 Keep in mind these pointers while you’re crafting a message:

• Keep the DM concise
• Personalizing the DM gets you a better conversion rate
• Follow-ups are key as well
• Web3 words/catch-phrases
• Add CTAs that prompt a reply over a link click

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Reach out, in autopilot!

Now, you’re all set to start a outreach via a twitter DM campaign. Through Blaze, it’s a simple 2-step process to start a DM campaign

Step 1: Create a Message Template

1. Head to Message Templates under the “Campaigns” section in the nav bar
2. Click on the “New Message Template” Button
3. Give your message template a name
4. Enter the body of the message template and hit save

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Step 2: Setup a DM Campaign

1. Head to Message Campaigns under the “Campaigns” section in the nav bar
2. Click on the “New Campaigns” Button
3. Give your DM campaign a name
4. Select a suitable message template that you have created
5. Select a suitable segment (essentially the Web3 Founders segment) and hit save and run!

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What to expect

A key success metric would be the response rate from the DM campaign

📈 5%+ response rate indicates a successful DM campaign

You can monitor the analytics of the campaign through Blaze’s Campaign page.

Try Blaze for free

So what are you waiting for? Sign up for your 7 day free trial of Blaze and set up your first Blaze DM campaign.

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