Web3 is built around the community first motto. As a web3 project, understanding your community trends and staying on top of your community sentiment gives you an edge allowing you to:
Build around your community’s needs.
Recognize and reward active members on your community.
Identify and improvise on internal feedback.
Sign up to Blaze and integrate your discord account - this sets you up to obtain detailed community reports across different timeframes through the Community Analytics Dashboard by Blaze.
Blaze's analytics dashboard generates multiple reports with deep insights and trends. Here are a few metrics that can help furbish a recurring community report.
How to structure your report?🧩
Section 1: Executive Summary
An Executive Summary helps you summarise key growth metrics in a quick glance. Blaze provides you a very concise snapshot of your discord growth metrics along custom time period ranges that you can select from.
Section 2: Engagement and Trend Metrics
Engagement metrics help identify loyal community members. Through these metrics, you can incentivize and reward users to keep your community engaged and active!
Through the Blaze Analytics Dashboard you can obtain the following snapshots around engagement metrics:
Frequency of Engagement
Volume of Messages sent over time: Helps identify activity patterns and active times of users across a day or week. This can help strategize new announcements made on the community.
Top message by reactions: Identify the top message of your community to understand the community dynamics and which set of themes resonate the most with your community.
Top user of the week: Helps identify loyal users. Rewards can encourage participation and foster an active community.
Voice activity over time: This helps understand when users are most active in voice channels and adapt strategies or events accordingly.
Top users by voice activity: Helps identify active and engaging users. These users can be individuals who can help moderate events in your community.
Section 3: Trend Monitoring
Absolute Keyword Count: Tracking specific keywords can help determine the most relevant topics important to your audience. If you have launched a marketing campaign, frequency of related keywords can also help measure impact.
Tag Trends: Create Tags (Topic) comprising different keywords and monitor the frequency of the topics being talked about. This can help you monitor the trending topic amidst users.
Section 4: Sentiment Analysis
Tracking sentiment across your community is a crucial step. It helps identify positive and negative trends through which you can act upon and work around the feedback within the community.
Sentiment over time graph: Understanding how sentiment changes over a defined period time helps measure response to events such as - product launches, marketing campaigns etc.,
Word cloud: This provides a quick overview of the most frequently mentioned topics, or themes.
Positive, neutral and negative message distribution: Understanding the sentiment distribution of messages can help gauge the general perception of your community members and help tailor marketing strategies accordingly.
Section 5: Retention
This is a crucial metric to track since this indicates the number of members who are retained within the community. Lower retention rates could indicate less engaging community behaviours, negative sentiment or unsuitable community environments.
Active member retention: A high active member retention rate suggests that the community is engaging, while a low active member retention rate calls for action on making the community more engaging. This can help strategize topics or particular segment of users you wish to re-engage with.
Member retention: Refers to the number or percentage of members who remain as a part of the community over a specific period, irrespective of their activity levels. A low member retention rate can indicate less engaging community environment, unsafe environments, etc.,
How often should you report metrics? ⏰
Helps in immediate response and moderation needs.
Ideally suitable for highly active and large communities.
Understanding short-term trends to set weekly goals and adjustments.
Allows to implementing quicker actionable on community management strategies based on weekly observations.
Ideally suitable for active and small/moderately large communities.
Provides a more extensive overview, allowing for a holistic understanding of the community's health and growth.
Understand long-term engagement and retention trends
Useful for setting monthly goals and success metrics.
Ideally suitable for active and large communities.