If you are a Web3 marketer trying to promote your Web3 project, the biggest mistake you could make is carrying forward your Web2 marketing strategies to Web3. There is ample data to show that traditional marketing strategies fail to generate the desired results in Web3. Web3 lead generation requires access to cutting-edge tech, industry expertise, and cutting-edge tools specifically designed for Web3 marketing. In this blog, we will discuss 10 such tools that can boost your ROI in 2023.
Why Traditional Lead Gen Tools like Hubspot Don't Work in Web3
Traditional digital marketing is all about leveraging centralized platforms to gather user data, build audience persona, and devise your marketing strategies accordingly. CRM (Customer Relationship Management) platforms simplify the process of gathering and managing user data. Hubspot is one such centralized CRM platform. Despite all its advanced features, Hubspot is not equipped to operate in the decentralized space.
Web3 on the other hand, is a largely decentralized sector with blockchain technology at its core. Web3 marketing revolves around community engagement and unique digital assets. Traditional CRM platforms are not equipped to deal with the intricacies of the Web3 space and operate in a decentralized environment. As a Web3 marketer, you need to harness the potential of cutting-edge CRM and community management tools to boost lead generation.
10 Best Tools For Web3 Lead Generation
Here are 10 top Web3 lead generation tools to maximize traction and generate organic leads:
Description: Blaze is a comprehensive social & community management, lead generation, and social intelligence tool for Web3 marketing.
AI-powered publishing and planning
Lead generation and acquisition capabilities
AI-powered community workflows
Personalized marketing and churn reduction
Seamless onboarding with Forms
Improved community management
Improved sentiment analysis with conversation monitoring
Description: 3RM is a Web3-agnostic CRM.
Telegram and Discord integrations
Auto-generated contacts database
Chrome extension with Premium
Improved community management
Automated sentiment analysis
Suited for both individuals and organizations
Complex tech: Marketers may need some time to get accustomed to the features.
Description: Holder is a web3 CRM and customer engagement platform.
Social media & email integrations
Blurs the line between on-chain and off-chain
Yet to be launched for public use
Description: Coinbound is a leading Web3 marketing agency with global clients.
Social media management
Custom-built campaign options for different platforms
Landing page setup and optimization
24/7 customer support
60x more organic traffic
7x more engagement with improved Google ranking
Lack of automation
Complicated to use for beginners
Description: Blocksee is a Web3 CRM & community management platform.
NFT ticketing and airdrop marketing
Wallet-based user profiles
Brand loyalty programs
Easy to use: User-friendly UI with no-code solution
Simplified lead generation
Free to use
Limited to Ethereum and Polygon projects
Description: Kazm is a next-gen Web3 brand management platform.
Integrations with Twitter, Discord
Links to smart contract
Multiple dashboards for easy use
Lack of clarity on how different plans are going to be priced
Description: Absolute Labs is a popular Web3 CRM platform.
Loyalty and rewards program
Bridges Web2 and Web3 data
Data-driven customer engagement
Lacks social intelligence feature
Difficult to generate leads
Description: Dework is a Web3-native project management platform.
Bounties for contributors
Gnosis, Metamask, WalletConnect integration
Single dashboard to reduce intricacies
Built for decentralized organizations
Not all Web3 CRM features are available to marketers
Works on a freelance basis requiring marketers to find contributors for different tasks
Description: A repository of tools to aid community management and audience engagement through education.
All-in-one web3 marketing repository
Enables comprehensive community management
Description: It is a Web3 CRM and wallet data platform for lead generation.
Web3 wallet-based CRM
Free plans available
Less lead generation and acquisition options
Large price jumps between different plans
You can evaluate various Web3 community management and CRM platforms based on the aforementioned pros and cons to find the right platform to fulfill your generating leads. The pros and cons will help you evaluate the right Web3 CRM platform and find the ideal one for your project. Lead generation and acquisition features, social media integrations, performance analysis, and pricing are some of the metrics you need to consider while making a decision.
Blaze is one such platform that fulfills all the primary needs of Web3 marketers without leaving a hole in their pockets. From social media and community management to lead generation and acquisition, it is a comprehensive solution for all your Web3 marketing woes. It also leverages AI to automate mundane community management tasks, saving time and maximizing ROI.
As a Web3 marketer, you need an effective lead generation strategy to meet your lead generation and customer acquisition goals. Besides a solid strategy, you also need access to cutting-edge Web3 lead generation tools to maximize the impact of your community management efforts.
Community management platforms like Blaze serve as a 24/7 community manager, nurturing leads, educating the audience to generate brand awareness, and turning quality leads into customers. If you are a Web3 lead responsible for maximizing leads in CRM, you must give Blaze's lead generation and acquisition features a shot.