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Aug 5, 2023

Web3 Lead Generation: Top 10 Tools With Impressive ROI In 2023

Maximize the impact of your Web3 lead generation strategies with these 10 tools.

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Source: Photo by Blake Wisz on Unsplash

If you are a Web3 marketer trying to promote your Web3 project, the biggest mistake you could make is carrying forward your Web2 marketing strategies to Web3. There is ample data to show that traditional marketing strategies fail to generate the desired results in Web3. Web3 lead generation requires access to cutting-edge tech, industry expertise, and cutting-edge tools specifically designed for Web3 marketing. In this blog, we will discuss 10 such tools that can boost your ROI in 2023.

Why Traditional Lead Gen Tools like Hubspot Don't Work in Web3

Traditional digital marketing is all about leveraging centralized platforms to gather user data, build audience persona, and devise your marketing strategies accordingly. CRM (Customer Relationship Management) platforms simplify the process of gathering and managing user data. Hubspot is one such centralized CRM platform. Despite all its advanced features, Hubspot is not equipped to operate in the decentralized space.

Web3 marketing vs Traditional marketing
Source: Photo by Mailchimp on Unsplash

Web3 on the other hand, is a largely decentralized sector with blockchain technology at its core. Web3 marketing revolves around community engagement and unique digital assets. Traditional CRM platforms are not equipped to deal with the intricacies of the Web3 space and operate in a decentralized environment. As a Web3 marketer, you need to harness the potential of cutting-edge CRM and community management tools to boost lead generation.

10 Best Tools For Web3 Lead Generation

Here are 10 top Web3 lead generation tools to maximize traction and generate organic leads:


Screenshot of Blaze's CRM platform
Snapshot of Blaze Onboarding feature | Source: https://www.withblaze.app/social-management

Description: Blaze is a comprehensive social & community management, lead generation, and social intelligence tool for Web3 marketing.


  • AI-powered publishing and planning
  • Lead generation and acquisition capabilities
  • AI-powered community workflows
  • Personalized marketing and churn reduction


  • Seamless onboarding with Forms
  • Improved community management
  • Improved sentiment analysis with conversation monitoring


3RM Dashboard Screenshot
3RM Web3 Lead CRM | Source: 3RM Twitter

Description: 3RM is a Web3-agnostic CRM.


  • Telegram and Discord integrations
  • Automated CRM
  • Auto-generated contacts database
  • Chrome extension with Premium


  • Improved community management
  • Automated sentiment analysis
  • Suited for both individuals and organizations


  • Complex tech: Marketers may need some time to get accustomed to the features.


Holder Homepage
Holder Web3 CRM | Source: https://www.holder.xyz/services

Description: Holder is a web3 CRM and customer engagement platform.


  • Web3-enabled forms
  • Audience builder
  • Automated messaging
  • Social media & email integrations


  • Blurs the line between on-chain and off-chain


  • Yet to be launched for public use


Screenshot of Coinbound homepage
Coinbound CRM | Source: https://coinbound.io/community-management/

Description: Coinbound is a leading Web3 marketing agency with global clients.


  • Social media management
  • Community management
  • Influencer outreach
  • SEO
  • Lead generation
  • PR


  • Custom-built campaign options for different platforms
  • Landing page setup and optimization
  • 24/7 customer support
  • 60x more organic traffic
  • 7x more engagement with improved Google ranking


  • Lack of automation
  • Complicated to use for beginners


Blocksee dashboard
Blocksee Web3 lead generating tools | Source: https://www.blocksee.co/

Description: Blocksee is a Web3 CRM & community management platform.


  • NFT ticketing and airdrop marketing
  • Wallet-based user profiles
  • Airdrop marketing
  • Brand loyalty programs


  • Easy to use: User-friendly UI with no-code solution
  • Simplified lead generation
  • Free to use


  • Limited to Ethereum and Polygon projects


Kazm Homepage
Kazm Web3 community management | Source: https://join.kazm.com/

Description: Kazm is a next-gen Web3 brand management platform.


  • Integrations with Twitter, Discord
  • Links to smart contract
  • Multiple dashboards for easy use


  • Easy-to-use UI
  • Interoperability


  • Lack of clarity on how different plans are going to be priced

Absolute Labs

 Absolute Labs homepage
Absolute Labs Web3 marketing | Source: https://absolutelabs.io/

Description: Absolute Labs is a popular Web3 CRM platform.


  • Customer acquisition
  • Loyalty and rewards program
  • Churn reduction
  • Bridges Web2 and Web3 data


  • Automated onboarding
  • Data-driven customer engagement


  • Lacks social intelligence feature
  • Difficult to generate leads


Dework homepage
Dework Web3 project management | Source: https://dework.xyz/

Description: Dework is a Web3-native project management platform.


  • Bounties for contributors
  • Discord integration
  • Github sync
  • Gnosis, Metamask, WalletConnect integration


  • Crypto payments
  • Single dashboard to reduce intricacies
  • Built for decentralized organizations


  • Not all Web3 CRM features are available to marketers
  • Works on a freelance basis requiring marketers to find contributors for different tasks


Commsor homepage
Commsor Web3 community management | Source: https://www.contentgrip.com/commsor-community-management-funding/

Description: A repository of tools to aid community management and audience engagement through education.


  • Automation
  • Segmentation
  • All-in-one web3 marketing repository


  • Enables comprehensive community management


  • Expensive


 Metacommerce homepage
Metacommerce Web3 marketing tool | Source: https://www.metacommerce.app/

Description: It is a Web3 CRM and wallet data platform for lead generation.


  • Web3 wallet-based CRM
  • Airdrops
  • Segmentation


  • Automated
  • Free plans available


  • Less lead generation and acquisition options
  • Large price jumps between different plans

You can evaluate various Web3 community management and CRM platforms based on the aforementioned pros and cons to find the right platform to fulfill your generating leads. The pros and cons will help you evaluate the right Web3 CRM platform and find the ideal one for your project. Lead generation and acquisition features, social media integrations, performance analysis, and pricing are some of the metrics you need to consider while making a decision.

Blaze is one such platform that fulfills all the primary needs of Web3 marketers without leaving a hole in their pockets. From social media and community management to lead generation and acquisition, it is a comprehensive solution for all your Web3 marketing woes. It also leverages AI to automate mundane community management tasks, saving time and maximizing ROI.


As a Web3 marketer, you need an effective lead generation strategy to meet your lead generation and customer acquisition goals. Besides a solid strategy, you also need access to cutting-edge Web3 lead generation tools to maximize the impact of your community management efforts.

Community management platforms like Blaze serve as a 24/7 community manager, nurturing leads, educating the audience to generate brand awareness, and turning quality leads into customers. If you are a Web3 lead responsible for maximizing leads in CRM, you must give Blaze's lead generation and acquisition features a shot.


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