How do you get new users in the decentralized world of Web3? A guide to user acquisition with social networking platforms.
As a digital marketer, you must have already used social networks such as Facebook, Twitter, Instagram and others for user acquisition. These are valuable to strike a chord with consumers and create brand awareness.
The world of Web3 is decentralized. It is built on technologies such as blockchain and peer-to-peer networks. Users have more control over their data. They can communicate and transact without the need for intermediaries.
What is the role of social networks in this new environment? Let us take a look at their nature and importance.
Ultimately, all Web3 social media platforms will be open source. They will be fully decentralized, interconnected, and full of user-generated content.
At present, many social networks share these characteristics. They are full of gamers, software developers, music enthusiasts and several other user groups.
Here are some leading platforms for you to keep an eye on.
Discord, Telegram and Twitter apart, other social networking platforms such as Twitch and TikTok are also extremely popular.
In the future, these platforms will evolve to a more decentralized approach. New ones will spring up that will make full use of Web3 capabilities.
The above was an introduction to the importance of social networks in Web3. Let us examine why you should consider these social networks as user acquisition tools.
Existing Web2 social networks such as Facebook, Twitter, and Instagram have billions of active users. Analytic tools can help you segment the ones who will be interested in your Web3 project. These efforts will help you reach out to educate them and spread awareness.
Many social platforms allow you to target specific demographics, interests, and behavior. Promotions plus organic reach can be a powerful tool for new user acquisition.
Discord, Telegram and other social platforms are full of active communities dedicated to specific interests. It can be a productive and profitable exercise to target communities that are relevant to your Web3 project.
Social networks can generate large amounts of buzz and word-of-mouth marketing. These can be powerful drivers of adoption for new Web3 projects. Often, mainstream media also picks up these topics from social media platforms. Enhanced coverage can interest many other users.
Twitter, Discord and many other platforms already have influential users who are active in the Web3 space. They write about projects such as NFTs and cryptocurrency. Many of them have a large following. Tying up with these influencers can be a great way to promote your project and gain new users.
Sooner or later, existing social media platforms will become more oriented to Web3. If you start now, you will be able to establish a user base. You will then be in a perfect position to take advantage of growing interest in Web3 projects.
At Blaze, we help companies reach out to users with direct campaigns as well as targeted ads. Our tools, analytics and strategies can boost your user acquisition efforts. To find out more, register with Blaze at https://dashboard.withblaze.app/signup