Maximizing Lead Generation Forms: Strategies For 10X Conversion Rates
Bringing traffic to your blog/website is easy if you master basic on-page and off-page SEO. What's difficult is transforming that traffic into valuable leads. Whether you are a brand marketer, a content strategist, or a community manager, your ultimate goal is to bring leads that contribute to the growth of your business. If you are also a Web3 business owner or marketer struggling to maximize the impact of lead generation forms, this blog is going to solve a lot of your lead generation-related problems. Read on!
UNDERSTANDING LEAD GENERATION FORMS
Lead generation forms are specific forms with certain fields that collect contact information and other relevant details of your website visitors. A lead generation form helps you convert your website, visitors, into potential customers. Data collected by these forms is stored in the CRM (customer relationship management) system to forge a solid relationship with customers along their buyer's journey.
The key tasks of google forms for lead generation include:
Quality Leads Identification
Segmentation and Personalization
Data-driven Decision Making
KEY ELEMENTS Of EFFECTIVE LEAD GENERATION FORMS
Be it Linkedin, Facebook, or any other customized form, you must be able to design an effective lead generation form while ensuring that your form comprises all the key elements required for lead generation.
Here are the factors you need to focus on while designing a form:
Clear and Concise Fields: Your form should contain only the essential fields, necessary for initial contact. Users should be able to fill out the form with minimum effort and time.
Compelling CTA: A compelling CTA is vital to persuade users to take action and fill out the form.
Placement: Your lead generation form should be placed in such a way that it easily catches user attention in the minimum time possible.
Mobile-Friendly Design: The number of mobile users dwarfs computer users comfortably. With an overwhelming majority browsing the internet on their smartphones, your form must be mobile-friendly.
Auto-Fill: Auto-Fill reduces the effort required to fill out the form and it increases the chances of users filling the form significantly.
Designing User-friendly and Mobile-responsive Forms
There are more than 6.4 billion smartphone users globally. Thus, designing user-friendly forms that provide a seamless experience across different devices, especially smartphones, is highly important.
Here's how you can design a compelling form for generating leads:
Responsive Design: Focus on a design approach that adapts the form's layout and elements to fit the screen size and orientation of the device. Make sure the form fields, CTA buttons, and other elements are appropriately scaled to boost interaction.
Intuitive Layouts: An intuitive layout is necessary to guide users through the form-filling process. Each field should be clearly labeled, and the form's flow should be logical, with related fields grouped.
Touch-Friendly Design: Mobile devices primarily use touch-based input, so it's crucial to design the form with touch-friendly elements.
Error Handling and Validation: Implement real-time validation, to provide instant feedback when a user enters incorrect or incomplete information.
Testing Across Devices: Test the form on various devices and screen sizes to identify critical issues. You can also use free forms to expedite the testing process.
Fast Loading Times: Optimize the form and its elements to make sure it loads quickly across different devices.
IMPLEMENTING EFFECTIVE CALL-TO-ACTIONS
CTAs (Call-to-actions) play a pivotal role in maximizing the impact of your lead generation efforts. A CTA compels users to take action. Thus, it must pitch a compelling solution to the users. For that to happen, you must understand the pain points of the users.
You can also leverage Blaze's user segmentation feature for audience segmentation and understanding the pain points of different sets of audiences. Once you know the pain points of your audience, you can design your CTAs accordingly. Here's what a CTA must contain:
Clear and Action-Oriented Language
Urgency (act now, try out now, etc)
Personalization to resonate with the target audience
Leveraging Lead Nurturing Strategies Post-Form Submission
You need to nurture those leads to maximize conversion and grow the business. There's a need for a strategic plan post-form submission to reap the desired benefits of the efforts that you put into the most effective forms of lead generation.
Lead nurturing involves guiding prospects through the buyer's journey, providing valuable content, and addressing their needs and concerns to catalyze conversion. Follow-ups are the key to nurturing customer relationships. But how do you do that? Have a look:
Automated Email Workflows: Use email marketing automation tools for targeted and personalized email workflows based on customer behavior, interests, or specific actions.
Segmentation: Segment leads based on their preferences, behavior, or demographic data to enable personalization.
Lead Scoring: Implement lead scoring to identify the most engaged and qualified leads, and prioritize follow-ups accordingly.
Valuable Content Sharing: Share valuable content such as blog posts, industry reports, and case studies to address the lead's pain points and provide useful insights.
TRACKING AND ANALYZING FORM PERFORMANCE
It is equally important to analyze the performance of your lead generation efforts to identify the key areas for improvement.
You must keep an eye on the following key metrics to improve tracking and take the necessary actions:
Conversion Rate: Measure the number of lead conversions as compared to page visits to evaluate the effectiveness of your form.
Abandonment Rate: It helps you understand the number of users either jumping off the form or deciding against filling it out. It will help you understand the areas where you are lagging.
Lead generation forms maximize the chances of lead generation from page views. However, designing a compelling lead generation form could be challenging. That's where you can leverage Blaze's lead generation feature to simplify the challenge. A/B test subject lines, content, CTAs, and sending times to identify the most effective strategies. Stay updated with industry trends to stay relevant. With the aforementioned strategies, you can easily maximize lead generation through forms.