The use of social media is paramount in taking your fashion brand to the masses. We are living in the era of fast fashion with influencers and social media celebrities impacting the buyer decisions of millennials and Gen Zs, who form a huge chunk of the global consumer base. Thus, using TikTok or lead generation is critical to establish your fashion brand and increasing your consumer base.
TikTok has emerged as a dynamic platform that holds immense potential for fashion brands seeking to connect with their audience. It is the most downloaded app in more than 40 countries, available in 150+ markets and 35+ languages. In this blog, we discuss strategies that will help you turn your TikTok profile into a lead magnet.
Understanding the Target Audience
Irrespective of the industry and the product you seek to market, knowing your target audience is a prerequisite for maximized lead generation. Start your marketing drill by building an audience persona. Understand your target audience's music metrics like age group, geographic location, interests, occupation, gender, etc. This information will help you devise a powerful marketing strategy for TikTok.
Choosing the Right Content Strategy
Different types of engaging content formats thrive on TikTok. Try out different types of content to see what works best for you. Take inspiration from competitors and stay ahead of trends to maximize your reach. Tiktokers use the app for an average of 1.5 hours every day.
Make sure that a significant share of this time is spent on the consumption of your brand content. Experiment with videos, slideshows, product reels, etc.
Showcasing Products Creatively
Marketing on TikTok is all about sharing valuable and visually appealing content that triggers buyer's action. TikTok is an ideal platform to experiment with visual content using trending music, templates, and transitions that complement your brand and show your products in the best light. While creating content, keep your audience's interests in mind and post at regular intervals to keep the engagement intact.
Several leading brands leverage TikTok for lead generation. Marketers have a lot to learn from brands like Netflix and GoPro. Netflix has 26M+ followers on TikTok.
Leveraging Influencer Marketing
Influencer marketing is the holy grail of TikTok marketing. 72% of Gen Z and Millenials follow influencers on social media. 50% of millennials and 38% of GenZ trust product recommendations from influencers. Influencers have a huge audience with a significantly higher reach. Partnering with influencers can supercharge your TikTok marketing efforts and help you reach a wider audience in lesser time.
Here are some of the top influencer marketing strategies to follow:
Collaborate with relevant influencers for wider reach.
Create engaging challenges, hashtags, and user-generated content.
Utilize limited-time offers, promo codes, and giveaways to drive action.
Leverage storytelling and emotional content to connect with viewers and build trust.
Utilizing Hashtags and Challenges
Challenges and trends like the 9 to 5 TikTok trend work like a charm, making posts viral. Also, hashtags maximize your posts' reach. While using TikTok for fashion marketing, you can use these two tactics to maximize reach. First, create challenges and encourage users to participate by creating videos related to your brand and products. Second, promote a brand hashtag and push that through challenges.
Implementing Call-to-Action (CTA)
Any marketing copy without a call-to-action (CTA) is incomplete. Every TikTok post that you share, must have a clear and compelling CTA, directing users to your website, marketplace, newsletter, and other relevant links. Seek help from professional copywriters to write compelling CTAs.
Collaborating with User-Generated Content
Your consumers are your biggest ambassadors. Therefore, you must encourage existing consumers and users following you to share user-generated content that features your products. 90% of consumers put authenticity over everything else while deciding which brands to support. User-generated content brings authenticity and helps you gain the trust of potential customers.
As of now, only 16% of brands have a strategy regarding user-generated content. Thus, it will also give you a competitive edge. Further, you can also invest in e-commerce TikTok ads to complement organic reach.
Tracking and Analyzing Campaign Performance
As you embark on your TikTok lead generation journey, it's essential to monitor the performance of your campaigns. While posting engaging content, keep an eye on metrics like engagement rates, click-through rates, and conversion rates to evaluate the effectiveness of your strategies. Leverage TikTok analytics and external solutions like Blaze's social intelligence solution to make informed decisions.
Leading brands like Alice + Olivia, Dolce & Gabbana, Burberry, Fashion Nova, Tory Burch, Missoni, and H&M are active on TikTok. Be it luxury brands or fast fashion brands, everyone is actively leveraging the platform to maximize their reach. Treat their success models on the platform as case studies to segregate the winning points and create a killer TikTok strategy for lead generation.
In conclusion, TikTok offers an exciting opportunity to transform your lead generation efforts in the dynamic landscape of fashion. By understanding your audience, choosing the right content strategy, showcasing your product in creative ways, collaborating with influencers and existing users, and utilizing trends and hashtags, you can turn TikTok into a lead magnet for your fashion brand.
Do you want to accelerate your lead generation efforts and manage influencer relationships under a single dashboard? Leverage Blaze's game-changing lead generation solution to take your TikTok lead generation efforts to the next level.