Stay current on the newest trends in marketing so that you can include them in your marketing plan
Do you want to stay current on the newest trends in marketing so that you can include them in your plan? Then you should be aware of Discord. Discord, a popular chat network with over 150 million monthly active users, provides businesses with a unique opportunity to engage with customers. Its real-time communication, phone and video chats, and file-sharing features make it a valuable tool for marketers to interact with their audiences.
Let's now explore the Discord trends for 2023 that marketers should be aware of; first, let's learn more about Discord.
Discord is a communication platform that allows users to communicate with voice calls, video calls, text messaging, media, and files in private chats or as part of communities called "servers." Servers are collections of persistent chat rooms and voice channels accessed via invite links. Users can chat with others on various channels after joining Discord servers.
Discord is not just a social communication platform but is also vital for online marketing and community building. Brands can create and share exclusive content with their online communities, reaching thousands of targeted buyers.
This social channel allows brands to optimize their reputation and social credibility and keep their audience engaged through a branded experience. Using Discord marketing trends, brands can create a more personal and effective marketing campaign that reaches a broader audience.
Since its debut in 2015, Discord has become a well-liked platform for online communities, gaming, and communication. With a growing user base and an increasing feature set, it has recently expanded to be an even more significant participant in the online social environment. An overview of current Discord trends is shown below:
Discord communities have increased in popularity and significance in the online social environment thanks to a growing user base and feature set. Because of its features, Discord is an excellent tool for communities to engage and work together.
Discord users have developed and published a variety of bots that can be used for games, music playing, moderation, and even automation of some functions. Users may more easily administer their servers and interact with their communities thanks to the Discord API, which enables developers to create unique bots that can be quickly integrated into communities.
More companies and organizations are using Discord as a remote work and communication platform. It is a popular option for teams needing to stay connected and organized because of its audio and video chat features and customized channels and permissions. Discord's integrations with other productivity tools like Trello, Asana, and Google Drive make it a powerful tool for project management and team collaboration.
Discord was created initially for gaming communities but has since developed into a hub for other kinds of online groups. A few examples of the various non-gaming communities that have emerged on Discord include those centered around music, art, and technology.
Discord's offerings have grown recently beyond gaming and chat. The site now has features like Nitro, which offers users extra bonuses and advantages, and a built-in streaming service dubbed "Go Live." Discord has also introduced new services like Stage Channels, which enable live audio events, and even debuted its social audio app, "Stage Discovery."
Discord has developed into an adaptable platform that keeps improving and changing to meet the demands of its users. In the upcoming years, we can anticipate even more intriguing trends to emerge as more communities, businesses, and organizations choose Discord for communication and collaboration.
Create a Discord community around your brand or product. Encourage users to join and participate in discussions, offer incentives such as exclusive content or giveaways, and regularly engage with your community to keep them interested.
Motivate your community to create user-generated content by setting up channels to discuss your brand. To increase engagement, offer a giveaway in exchange for this content and ensure that your brand resonates with your audience.
Discord is an excellent platform for building and nurturing audience engagement. You can engage your audience through various means, such as live events, voice messages, video calls, and personal aspects of your brand.
The Discord partnership program can make it easier to promote your brand on Discord. Benefits include users easily finding you on the Discovery page, personalizing and branding your community server, earning XP points to unlock features, and gaining a badge to draw attention.
Host events on Discord to engage your community and attract new members, create hype before launching the event, use Discord bots like BotDisco to make hosting more effortless, and provide updates aligned with your audience's preferences. To get started on Discord, click on your server‚Äôs name and then go to this tab:
Discord Server Insights provides insights into your community's performance. You need 500 or more community members to access this feature, and it can offer information on trending topics, top channel conversations, and overall server sentiment over time.
Give exclusive discounts and offers to lure members into your community. These can include access to events, discounts on attending events, freebies, and first dibs on product launches. Offer deals to your most loyal and engaged members to secure brand loyalty while gaining new members.
Incorporating Discord into your marketing strategy can help you reach a wider audience and build a more engaged community. With Blaze, you can automate and analyze your Discord community, from answering FAQs to tracking sentiment. Our platform helps you stay on top of your community's needs, so you can focus on creating a more personal and effective marketing campaign that resonates with your audience. Get started with Blaze today!
Several businesses have already successfully included Discord in their marketing plans. Here are a few examples:
Here are some best practices for using Discord in your marketing campaigns:
Discord is an increasingly popular platform for marketers to connect with their audiences. By keeping up with the emerging Discord trends in 2023, you can stay ahead of the competition and build a strong presence on the platform.
Start implementing these tips and strategies into your Discord marketing plan. Register with Blaze today to take your Discord presence to the next level. Stay ahead of the game and connect with your audience in new and exciting ways!