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Jul 13, 2023

Discord Trends to Watch in 2023: What Marketers Need to Know

Stay current on the newest trends in marketing so that you can include them in your marketing plan

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Do you want to stay current on the newest trends in marketing so that you can include them in your plan? Then you should be aware of Discord. Discord, a popular chat network with over 150 million monthly active users, provides businesses with a unique opportunity to engage with customers. Its real-time communication, phone and video chats, and file-sharing features make it a valuable tool for marketers to interact with their audiences.

Let's now explore the Discord trends for 2023 that marketers should be aware of; first, let's learn more about Discord.

What is Discord?

Discord is a communication platform that allows users to communicate with voice calls, video calls, text messaging, media, and files in private chats or as part of communities called "servers." Servers are collections of persistent chat rooms and voice channels accessed via invite links. Users can chat with others on various channels after joining Discord servers.

Discord is not just a social communication platform but is also vital for online marketing and community building. Brands can create and share exclusive content with their online communities, reaching thousands of targeted buyers.

This social channel allows brands to optimize their reputation and social credibility and keep their audience engaged through a branded experience. Using Discord marketing trends, brands can create a more personal and effective marketing campaign that reaches a broader audience.

Overview of Discord Trends in 2023

Since its debut in 2015, Discord has become a well-liked platform for online communities, gaming, and communication. With a growing user base and an increasing feature set, it has recently expanded to be an even more significant participant in the online social environment. An overview of current Discord trends is shown below:

1. Increase of Discord Communities

Discord communities have increased in popularity and significance in the online social environment thanks to a growing user base and feature set. Because of its features, Discord is an excellent tool for communities to engage and work together.

2. Increased Use of Bots and Automation

Discord users have developed and published a variety of bots that can be used for games, music playing, moderation, and even automation of some functions. Users may more easily administer their servers and interact with their communities thanks to the Discord API, which enables developers to create unique bots that can be quickly integrated into communities.

3. Discord for Business

More companies and organizations are using Discord as a remote work and communication platform. It is a popular option for teams needing to stay connected and organized because of its audio and video chat features and customized channels and permissions. Discord's integrations with other productivity tools like Trello, Asana, and Google Drive make it a powerful tool for project management and team collaboration.

4. Rise of Non-Gaming Communities

Discord was created initially for gaming communities but has since developed into a hub for other kinds of online groups. A few examples of the various non-gaming communities that have emerged on Discord include those centered around music, art, and technology.

5. Increased Discord's Offerings

Discord's offerings have grown recently beyond gaming and chat. The site now has features like Nitro, which offers users extra bonuses and advantages, and a built-in streaming service dubbed "Go Live." Discord has also introduced new services like Stage Channels, which enable live audio events, and even debuted its social audio app, "Stage Discovery."

Discord has developed into an adaptable platform that keeps improving and changing to meet the demands of its users. In the upcoming years, we can anticipate even more intriguing trends to emerge as more communities, businesses, and organizations choose Discord for communication and collaboration.

How to Incorporate Discord Trends into Your Marketing Strategy

1. Create a Community

Create a Discord community around your brand or product. Encourage users to join and participate in discussions, offer incentives such as exclusive content or giveaways, and regularly engage with your community to keep them interested.

2. Create User-generated Content

Motivate your community to create user-generated content by setting up channels to discuss your brand. To increase engagement, offer a giveaway in exchange for this content and ensure that your brand resonates with your audience.

3. Build Audience Engagement

Discord is an excellent platform for building and nurturing audience engagement. You can engage your audience through various means, such as live events, voice messages, video calls, and personal aspects of your brand.

4. Join Discord's Partner Program

The Discord partnership program can make it easier to promote your brand on Discord. Benefits include users easily finding you on the Discovery page, personalizing and branding your community server, earning XP points to unlock features, and gaining a badge to draw attention.

5. Host Live Events

Host events on Discord to engage your community and attract new members, create hype before launching the event, use Discord bots like BotDisco to make hosting more effortless, and provide updates aligned with your audience's preferences. To get started on Discord, click on your server’s name and then go to this tab:

How to host live events on Discord. Image Credits: Discord

6. Leverage Discord's Server Insights

Discord Server Insights provides insights into your community's performance. You need 500 or more community members to access this feature, and it can offer information on trending topics, top channel conversations, and overall server sentiment over time.

7. Give Exclusive Discounts and Offers

Give exclusive discounts and offers to lure members into your community. These can include access to events, discounts on attending events, freebies, and first dibs on product launches. Offer deals to your most loyal and engaged members to secure brand loyalty while gaining new members.

Incorporating Discord into your marketing strategy can help you reach a wider audience and build a more engaged community. With Blaze, you can automate and analyze your Discord community, from answering FAQs to tracking sentiment. Our platform helps you stay on top of your community's needs, so you can focus on creating a more personal and effective marketing campaign that resonates with your audience. Get started with Blaze today!

Successful Discord Marketing Campaigns

Several businesses have already successfully included Discord in their marketing plans. Here are a few examples:

  1. Wendy's: Wendy's started a Discord campaign dubbed "Server Takeover," They seized control of a server and gave it Wendy's motif. They involved their audience by designing a special cuisine and holding a quiz night.
  2. Adidas: Adidas established a Discord server to interact with their community and offer them privileged access to limited-edition releases and behind-the-scenes peeks at new items.
  3. Reddit: To interact with their community and enable real-time chats, Reddit developed an official Discord server. They held an AMA (Ask Me Anything) event where users may elicit answers from moderators and staff members of Reddit.

Also read, Discord Bots for Productivity: How to Automate Tasks and Boost Efficiency

Best Practices for Leveraging Discord Trends in Your Marketing Campaigns

Here are some best practices for using Discord in your marketing campaigns:

  1. Recognize Your Audience: Recognize your Discord audience and what they are looking for to succeed there. Conduct market research and interact with your audience to ascertain the kind of material they are interested in and the preferred engagement methods.
  2. Provide Value: You may provide your audience value by producing original material and providing benefits that aren't available elsewhere. This can include behind-the-scenes looks at new products, early content access, or exclusive events.
  3. Be Active in Your Community: Host events, answer inquiries and comments, and share updates. This will promote loyalty and trust among your audience.
  4. Utilize Discord Bots: Use Discord bots to automate chores and interact with your community in novel and engaging ways. You can use bots, for instance, to design surveys, organize trivia contests, or even play games with your audience.
  5. Collaborate with Influencers: Collaborating on Discord with influencers can expand your audience and increase your reputation among your current community. Look for influencers with a sizable following in your niche and already active on Discord.


Discord is an increasingly popular platform for marketers to connect with their audiences. By keeping up with the emerging Discord trends in 2023, you can stay ahead of the competition and build a strong presence on the platform.

Start implementing these tips and strategies into your Discord marketing plan. Register with Blaze today to take your Discord presence to the next level. Stay ahead of the game and connect with your audience in new and exciting ways!


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