Best Twitter Analytics Tools for Businesses in 2023

As a digital marketer, you need to make the most of your presence on social media platforms like Twitter. For greater visibility, more engagement, and better customer service.

Twitter analytics tools help you to achieve these goals. There are various types, depending on your needs. They make it easy to form connections, with features such as automated Twitter DMs and Twitter post scheduling.

These tools give you insights and metrics about engagement, reach, audience demographics, and other information. Twitter analytics tools are important to optimize  presence, understand your audience, and track the performance of marketing efforts.

Here is a guide to getting started with the best Twitter Analytics Tools.

Categories of Twitter Analytics Tools

You can choose from different tools to meet your needs. Some tools are specialized, and others are general purpose.

Here are the most popular types in 2023:

• Social listening tools: With a social listening tool, you can monitor Twitter conversations. For mentions of your brand, the competition, and industry keywords.
• Engagement tools: With an engagement tool, you can schedule and publish tweets at the best times. You can also monitor mentions, comments and  hashtags.
• Reporting and analysis tools: You can measure and analyze the social performance of campaigns, track engagement rates, and identify best-performing tweets.
• Audience analytics tools: These give you insights into the demographics and behavior of your Twitter audience.

A combination of tools can work best. For example, you could use one for engagement and another for analytics. It’s best to try out a few before deciding on the ones to use.

Top 5 Twitter Analytics Tools for Businesses

Blaze

Blaze is a next-gen customer engagement platform. It connects on-chain, social and community data. For you, this means more growth and better engagement. With Blaze, you can understand and segment your users. This enables you to deliver personalized marketing and product experiences to your users.

Top Features

• Post and schedule tweets.
• Send personalized Twitter DMs in bulk.
• Generate tweets using AI.
• Analytics for insights, growth and engagement

Pros:

• Blaze offers powerful automation tools for Twitter management, including tweet scheduling and user targeting, saving businesses time and effort.
• The platform uses AI algorithms to optimize ad campaigns and maximize ROI, allowing businesses to get the most out of their Twitter advertising.
• Blaze provides detailed analytics to help businesses track their Twitter performance and make data-driven decisions, including engagement rates and follower growth.
• With Blaze, you can be sure of the latest technology and features. Whether you‚Äôre in gaming, development or another field, Blaze‚Äôs capabilities will serve you best.

Cons:

• Blaze is best suited for marketers whose growth plans include venturing into next-gen marketing spaces including Web3 and AI.

Pricing

Base plan: USD 49 per month

Plus plan: USD 299 per month

Premium plan: Available on request

Brandwatch

Brandwatch is a consumer intelligence solution that mines data from social and online sources. It helps data-driven organizations understand how consumers feel about their brands. It also covers industry trends and topics. Insights from this data can help you make faster, smarter decisions.  

Top Features

• Brand and social media monitoring
• Competitor analysis
• Trend analysis  

Pros:

• Brandwatch provides in-depth Twitter analytics, allowing users to monitor key metrics such as engagement rate, follower growth, and sentiment analysis. The tool also offers real-time tracking of mentions, hashtags, and competitors.
• The platform offers a range of customization options, allowing users to tailor their dashboard to their specific needs. Users can create custom reports, set up alerts, and track specific topics or keywords.
• Brandwatch's AI-powered analytics provide users with advanced insights into their Twitter performance. The platform can analyze user behavior, identify influencers, and track brand sentiment across multiple languages and regions.

Cons:

• Brandwatch's pricing can be a bit high compared to other social media management tools.
• The platform's interface can be a bit overwhelming for new users. With so many features and customization options, it can take some time to get used to navigating the platform and accessing the data you need.

Pricing

Brandwatch has three pricing plans on request, depending on your needs.

Social Pilot

Social Pilot is a social media marketing automation tool. It helps you to schedule and analyze your social media campaigns. The objective is to enhance your social media efficiency and reach.

Top Features

• Social media management
• Content calendar scheduling
• Campaign planning

Pros:

• Social Pilot offers a user-friendly interface and easy-to-use scheduling tools that can save businesses time and effort in managing their Twitter content.
• The platform offers in-depth analytics, including engagement rates, follower growth, and click-through rates, allowing businesses to track their Twitter performance and make data-driven decisions.
• Social Pilot's pricing is relatively affordable, making it a good option for small to medium-sized businesses.

Cons:

• Some users have reported occasional glitches and bugs in the platform, which can cause frustration and delays.
• The platform's reporting features could be more robust, with some users finding the available data limited in comparison to other social media management tools.

Pricing

Agency: USD 85-170 per month

Small Team: USD 42 per month

Professional: USD 25 per month

Sprout Social

Sprout Social offers social media management, marketing, analytics and data intelligence solutions. This enables you to maximize your social media strategies. It streamlines publishing workflows and turns social data into insights.

Top Features

• Social media content calendar
• Social customer service
• Platform performance analysis 

Pros:

• Sprout Social offers a comprehensive suite of social media management tools, including scheduling, publishing, and analytics features, making it a one-stop shop for businesses looking to manage their Twitter accounts.
• The platform offers advanced analytics features, including custom reports and sentiment analysis, allowing businesses to gain deep insights into their Twitter performance.
• Sprout Social's user-friendly interface makes it easy for businesses to manage their Twitter accounts and track their performance.

Cons:

• The pricing can be quite high compared to other social media management tools, making it less accessible for small businesses.
• Some users on G2, the popular software review and ranking site, have said that it can initially be difficult to get used to.

Pricing

Standard: USD 249 per month

Professional: USD 399 per month

Advanced: USD 499 per month

Hootsuite

Hootsuite is a popular platform for launching social campaigns, delivering great social commerce experiences, and managing your customer conversations in one place. It also provides expert certifications, training, and coaching.

Top Features

• Social media management content calendar
• Social publishing
• Social engagement features

Pros:

• Hootsuite offers a comprehensive suite of social media management tools, including scheduling, publishing, and analytics features.
• Hootsuite is widely used for the ability to collect and analyze information in a central location.

Cons:

• Some users have reported difficulty in setting up and connecting channels to schedule and monitor posts. 
• Some users have reported occasional glitches and technical issues with the platform, which can cause frustration and delays.

Pricing

Professional: USD 99 per month

Team: USD 249 per month

Business: From USD 739 per month

At Blaze, we help you come up with growth strategies for higher engagement and retention on Twitter, Telegram, and Tiktok. To find out more, register with Blaze.