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Aug 5, 2023

Airdrops and Web3 Wallets: Engaging Customers with Tokenized Rewards

Explore how airdrops and tokenized rewards are effective ways for brands to engage customers and build brand loyalty in Web3 space.

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In the rapidly evolving world of Web3, your customer engagement is more crucial than ever. Traditional marketing strategies may only sometimes suffice, leading to the rise of innovative approaches like airdrops and tokenized rewards. These initiatives leverage blockchain technology to offer you exciting digital tokens and incentives, fostering deeper brand connections.

Understanding Crypto Airdrops

A crypto airdrop is a marketing strategy that involves distributing free crypto tokens. The purpose of a crypto airdrop can vary depending on the project’s goals. It can reward you as an early adopter or incentivize actions such as completing tasks, joining social media channels, or participating in a project’s ecosystem.

Participating in a crypto airdrop typically involves meeting certain requirements set by the project. These requirements can vary widely, but they often include holding a specific amount of a particular crypto, signing up on a platform or website, or following social media accounts.

Once you meet the requirements, you will receive the free tokens or coins directly into your crypto wallet. You can hold these tokens as an investment, use them within the project’s ecosystem, or sell or trade them on crypto exchanges.

In addition to airdrops, tokenized rewards involve using blockchain technology to create digital tokens you can earn or redeem based on specific actions. These actions may include purchasing, referring friends, or engaging with the brand on social media. By offering such rewards, brands incentivize you to participate in their activities actively, fostering a loyal customer base.

How Crypto Airdrops Work

When a project chooses to conduct an airdrop, they begin by launching a public campaign. They reach out to various forums and social media platforms like Discord and Twitter to create excitement about their platform's debut or a new feature and the rewards involved.

As the campaign gains momentum, the company compiles a list of potential token recipients, which includes you. They may collect your wallet address or take screenshots to verify your eligibility based on specific criteria, such as being an active user before a certain date.

After determining the recipients, the airdrop is facilitated through a smart contract, a self-executing program that automates transactions. Tokens are then transferred from the company's treasury wallet and distributed to the chosen participants, including you, without any action required on your part. Companies usually publish transaction block results to promote the project and provide evidence that the airdrop occurred.

How Web3 Wallets Enable Tokenized Rewards

How web3 wallets enable tokenized rewards. Image Credits: Static News

Web3 wallets are the gateway to access and manage your digital assets, including tokens and cryptocurrencies. These wallets provide a secure, user-friendly environment to store, send, and receive tokens. By integrating tokenized rewards within Web3 wallets, brands can directly engage with you, seamlessly distributing rewards for your participation in various activities. This integration enhances your overall user experience and strengthens your connection with the brands.

The Advantages of Airdrops for Customer Engagement

  1. Fast and Instant: Crypto airdrops automatically appear in your wallet, providing quick and instantaneous notifications about new projects or tokens without requiring your prior action.
  2. Low-Cost Marketing: Free products, especially when distributed strategically to a substantial number of users like you, generate buzz around a project swiftly. You may be inclined to learn more about the token and affiliated project, leading to discussions among you and other curious recipients or crypto exchange users.
  3. Establishing Loyalty and Userbase: Airdrop tokens can increase in value over time, providing long-term incentives for you as an early recipient who remains loyal to the project. As the token value rises, you may be more inclined to buy, sell, and trade additional tokens, ultimately growing the project's user base.

Risks of Using Airdrops for Customer Engagement

  1. Fake Crypto Airdrops and Phishing Scams: Scammers may impersonate brands or create faux airdrops to trick you into providing your wallet information, leading to crypto and private key theft.

How to Mitigate the Risk:

Conduct thorough research on the source of airdrops before engaging with any unexpected tokens. It is essential to know where they originated from to avoid potential risks. According to Keogh, if you come across new NFTs or crypto in your wallet and are unsure of their origin, it's best to refrain from interacting with them. Malicious airdrops may attempt to take control of your wallet if you interact with their smart contract to transfer or sell them on a marketplace.

  1. Rug Pull Scams: Some startups may offer airdrops as part of a deceptive scheme, promising long-term value or perks to investors but abandoning the project shortly after the airdrop, leaving investors like you with lost investments.

How to Mitigate the Risk:

When dealing with crypto airdrops offered by startups, carefully examine their on-chain security measures, token fee policies, and project objectives before considering further token investments. Pay attention to any code vulnerabilities in token smart contracts, non-transparent trading or selling fees, or the lack of product details these entities provide. Being informed about these aspects can help you make more secure investment decisions.

How to Launch a Successful Crypto Airdrop Campaign

  1. Develop a Detailed Marketing Plan: Define your target audience and analyze the most effective ways to attract their attention and encourage beneficial actions for your project.
  2. Choose the Right Platform: Select a suitable platform, such as a landing page or social media page, to host your airdrop campaign and keep users like you updated with project developments.
  3. Enable Airdrop Functionality: Integrate your platform with a service like Gleam or SweetWidget to enable airdrop functionality and specify the conditions for receiving and claiming the airdrop.
  4. Determine the Conditions and Schedule: Define the conditions for receiving a crypto airdrop, and also determine the total supply of your token and what percentage of it will be distributed as airdrops.
  5. Launch the Airdrop: After successful marketing and community building, launch the airdrop on the predetermined date, allowing you and other users to claim your rewards.

Examples of Successful Crypto Airdrops

The concept of crypto airdrops was first introduced through the Auroracoin project in 2014. Since then, they have significantly expanded and have been embraced by major players in the cryptocurrency industry. Here are some recent crypto airdrops that have captured the attention of enthusiasts and investors:

1. Telos

Telos Airdrop
Telos Airdrop. Image Credits: Cryptonews.net

Telos is a high-performance blockchain based on Antelope that supports Ethereum decentralized applications (dApps) for DeFi services and products. One of its key advantages is offering low gas fees and rapid block generation. Users can earn TLOS tokens, Telos's governance token, by completing various quests, which will be deposited into their crypto wallets.

2. Mintlayer

Mintlayer Airdrop
Mintlayer Airdrop. Image Credits: Cryptonews.net

Mintlayer is a layer 2 blockchain that utilizes Bitcoin's security for financial solutions, NFTs, and other use cases. Notably, it supports features such as taxation and investment payouts. They are running an exclusive airdrop where participants can receive $15,000 worth of ML tokens by providing their wallet address and joining their Telegram and Discord channels.

3. Basic Attention Token (BAT)

Basic Attention Token
Basic Attention Token (BAT). Image Credits: Cryptonews.net

Basic Attention Token (BAT) is a cryptocurrency designed specifically for the digital advertising industry, aiming to bring a focused audience to advertisers, compensate publishers for their content, and reward users for their engagement. BAT users are entitled to 70% of the advertising revenue generated.

To acquire BAT tokens at no cost, individuals can install the Brave browser, activate Brave Ads, and enable the notification feature. Users can claim token grants ranging from 25 to 40 BAT every month.

4. Open Meta Trade

Open Meta Trade
Open Meta Trade. Image Credits: Cryptonews.net

Open Meta Trade is a decentralized exchange (DEX) facilitating crypto futures trading. It offers a user-friendly interface with aggregated price data to reduce risks. To celebrate their token reaching a new all-time high, they are hosting a $10,000 giveaway open to all community members, providing an opportunity to earn free tokens.

5. DeFiChain

DeFiChain. Image Credits: Cryptonews.net

DeFiChain is a blockchain platform built on the Bitcoin network, specifically designed for decentralized finance (DeFi) applications. They have teamed up with Cake DeFi to offer $30 to new users who deposit $50 and complete the verification process, along with additional referral rewards.


In the dynamic landscape of Web3, airdrops and tokenized rewards have emerged as powerful tools for engaging you and fostering brand loyalty. By carefully selecting platforms and tools, designing enticing reward programs, and mitigating potential risks, brands can create stronger connections with you and thrive in the Web3 era.

To embark on your Web3 journey and explore the world of airdrops and tokenized rewards, register with Blaze and unlock the full potential of your customer engagement in the Web3 space.


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