Are you a real estate agent or marketer tired of running ads with negligible leads? If yes, it is about time you started using online platforms like LinkedIn for lead generation. But, is real estate lead generation by Linkedin really possible? Well, LinkedIn has emerged as a powerful lead generation platform for different niches over the years. In this blog, we discuss an 8-step approach for generating real estate leads through Linkedin.
Benefits of using Linkedin for Real Estate Lead Generation
Looking at properties online is the first step for 41% of homebuyers. Over the years, online platforms have streamlined the process, eliminating the need for buyers to see an agent physically.
Now, you can either run ads on Google or use platforms like Linkedin. Linkedin has helped 40% of B2B marketers generate quality leads. On top of that, its cost per lead is 28% cheaper than Google AdWords. Clearly, Linkedin is economical and has better lead generation capacities. Plus, it unlocks access to a wider pool of audiences and tons of marketing tools.
Now. let us understand how to generate real estate leads on Linkedin.
8 Ways Real Estate Businesses can use LinkedIn for Generating Leads
Here are 8 powerful tactics real estate businesses can use to generate quality real estate leads through Linkedin:
Create a professional LinkedIn profile: When using LinkedIn as a lead generation tool, consider your profile to be your digital identity card. Add relevant keywords and hashtags like 'real estate consultant' 'real estate agent', etc to optimize your profile. Add a professional headshot, a short and descriptive summary, and contact details to make it easier for interested users to reach out to you.
Join real estate groups: Linkedin has over 930 million members in 200 different countries. Not all of them are looking to buy or rent a property. Thus, you need to follow a concentrated approach to reach your target audience. An easy way to do so is by joining real estate-centric Linkedin groups. This may include local groups to target a specific locality or larger groups catering to a national or global audience. Participate in relevant conversations, respond to queries, and share feedback to connect with like-minded professionals and potential clients.
Publish valuable content: 97% of B2B marketers use Linkedin for content marketing. Valuable content works like a charm generating quality leads. Make sharing relevant content a routine. Share informative articles, blogs, infographics, site videos, and infographics to maintain visibility and reach out to potential clients on a regular basis. It will help you position yourself as a real estate expert.
Engage with your network: You can not always share content but you can always engage with like-minded professionals and potential clients to maintain visibility. It is a great way to engage with your network and stay relevant in the real estate domain. Comment on trending and relevant posts, like, repost with your thoughts, and participate in polls.
Utilize LinkedIn ads: Linkedin ads help you go for targeted marketing. You can segregate metrics from audience persona like age, location, profession, etc, to reach the target audience easily. You can further leverage Linkedin's conversion tracking tool to reduce the cost per acquisition by 13.5%.
Connect with local professionals: Remember, one swallow does not make a summer. It is always good to team up for generating quality leads faster. Connect with local Linkedin profiles, and connect with other stakeholders, including interior designers, architects, and contractors to leverage the power of collaboration. Do not shy away from asking for referrals from your connections.
Offer free resources: 63% of realtors use social media platforms to promote listings. Meaning there is cutthroat competition. Therefore, you sometimes need to share free resources, such as e-books, information about webinars addressing the pain points of real estate buyers, and checklists first-time home buyers need to follow.
It will establish you as a real estate expert and gain a competitive edge.
Utilize LinkedIn Sales Navigator: In order to maximize conversion, you need to convert your Linkedin as a lead magnet. Linkedin sales navigator is a blessing for sales professionals and marketers. It acts as a magnifying glass, helping you identify and target potential leads based on specific criteria, such as location, industry, or job title. Once you narrow down your audience using the sales navigator, you can leverage personalized messages to reach out to potential clients and maximize conversion rate.
Real estate marketing has evolved just like any other domain. Real estate lead generation by Linkedin is no longer an option with over 60% of realtors using social media for promoting listings. Linkedin could be a powerful lead-generation tool for real estate agents looking to connect with like-minded professionals and potential clients. You can use Linkedin ads and sales navigator to narrow down your search and generate quality leads.